Creativity

New media foster creativity because it enables a new form of communication. In the article "Creativity in an Interactive Environment" by Bell Ku, we get a hint of how new media fostered a new style of creativity."In essence, these models make us stop talking about the reality of creative processes, simplify the complicated and varied forms of interaction between creators and audiences, and instead focus our discussions on unrealistic, unchanging models." Bell Ku believes that new media allows for instant response and instant cooperation between authors and audiences. For example, if you create an app that can change lives of others, new media can help crowdsource an experimental group and let them try out products instantly without gathering from different locations. New media also help eliminate an old way of structured creativity that hindered true creativity.



Citation

1. Creators, Audiences, and New Media: Creativity in an Interactive Environment Bell_ku_0099M_13626_DATA_1.pdf